Introduction:
30-44 year olds are a prime target for insurers as they are one of the most risk-averse and profitable consumer segments. The report examines issues such as attracting and retaining these customers, and their purchasing habits and influences. Major motor and household insurance competitors are benchmarked against each other to compare their success with 30-44 year old consumers.
Scope:
* Analyses MORI data on preferences and behavioral trends among 30-44 year old consumers in motor and household insurance
* Provides a unique insight into the activities of 30-44 year olds, enabling insurance providers to more effectively target this age group
* Benchmarks competitors against one another to show consumer awareness of brand and advertising campaigns and retention and attrition habits
* Outlines characteristics of the 30-44 year old consumer segment that differentiate it from other age groups in UK general insurance
Report Highlights:
Direct Line was the first name on 30-44 year old consumers' lips when asked to spontaneously provide the name of a general insurance brand. It is the most recognized name in both motor and household insurance, even though it was only the third largest spender on motor insurance advertising in 2002.
30-44 year old consumers consider price to be the most important factor when selecting an insurance policy. 30-44 year olds are more likely to stay than change insurer at next renewal, although the propensity for fickleness is higher among motor insurance consumers. In both sectors, 30-44 year olds are likely to search for alternative quotations.
The telephone is the preferred platform of insurance arrangement by 30-44 year olds, yet face to face contact is still regarded as important by household insurance customers. Esure and Admiral have the highest proportion of 30-44 year old motor insurance customers, and more than half of Tesco's household insurance customer base is 30-44 years old.
Reasons to Purchase:
* Datamonitor's comprehensive examination of 30-44 year olds' insurance habits puts the reader one step ahead when targeting this consumer segment.
* A fuller understanding of this lucrative consumer segment will enable more effective marketing and greater success in retaining 30-44 year olds.
* Benchmarking of the leading players in motor and household insurance allows for strategic analysis of insurers' performance within 30-44 year olds.
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