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Why People Buy Collectibles - Analysis of Collector Behavior and Their Drives and Motivations to Collect, 2002

Unity Marketing Inc.
May 1, 2003
115 Pages - Pub ID: UM897072
 
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Countries covered: United States

Why People Buy Collectibles - Analysis of Collector Behavior and Their Drives and Motivations to Collect, 2002

 
This publication has been discounted from the original price of $1,250, now just $750
Based upon a comprehensive survey of nearly 2,000 representatively sampled U.S. households, this study examines in detail the consumer market for collectibles, what types of items they collect, their shopping and spending behavior and their expectations of future spending. Psychographic profiles of the five different segments in the collector market provide a deeper understanding of the desires and motivations that drive collectors to collect. Demographic information was also captured. Finally 14 key consumer trends that are shaping the collector market of the future are identified.

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