Spending on CRM has been one of the few bright spots in the recently murky technology economy. Under continued pressure to demonstrate returns, CRM technology could be the next target for the boardroom ax.
Key Questions
Which customer service touch points will experience the greatest growth?
What is the five-year outlook for CRM spending?
Lead Analyst: David Daniels
Contributing Analysts: Vipul Patel, David Schatsky
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