Setting the right price and ensuring that the product is adequately reimbursed is vital for a company's profitability. The Pharmaceutical Pricing Compendium - A practical guide to the pricing and reimbursement of medicines provides the essential insight into the business, economic, legal, political and strategic issues that companies must consider when pricing a product.

This unique publication brings together articles, by some of the most qualified and distinguished commentators on pharmaceutical pricing, that deliver clear information on the practical business issues that surround the subject. Issues covered include:

• Global pricing strategies for product launched
• An assessment of modelling & forecasting tools
• The impact of the AIDS crisis on drug prices
• The effect of drug prices on the US economy
• Differential pricing and parallel trade in Europe

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