Countries covered: United States
The 2003 Casino & Gaming Market Research Handbook is "the most comprehensive
resource for the online gambling business market data available from any source." This report is
written by Terri C. Walker, a recognized expert in the gambling industry for ten years. She is
also the author and publisher of The Online Gambling Market Research Handbook.
This newest edition of the handbook is completely updated to cover the new issues facing the
casino &gaming industry in this new economy, troubled global state of unrest, and the increasing
trend by states to consider expanding gaming to generate revenue.
The commercial casino gaming industry is an important sector of our nation’s economy. The
more than 355,000 individuals employed by the industry in 1999 made more than $9.8 billion in
wages (including benefits and tips), and spending by the industry and its employees created
approximately 500,000 more jobs nationwide. In addition, the more than $3 billion in gaming tax
revenues paid by the industry to the states and communities where casinos operated provided
funding for needed services and programs. The economic impact of the commercial casino
gaming industry has ripple effects throughout the economy.
The handbook is designed to be a "strategic business planning resource" for executives in all
segments of the online casino and gaming business. There are numerous ways this handbook will
benefit your company - from market development strategies to competitor analysis - from
consumer trends to providing independent market data to support your business plan. This is an
easy and inexpensive way to fill any gaps in your company’s market research.
The report is designed to provide an expanded understanding of the gambling industry. An
analysis is provided, including current and expected market opportunities, for the major industry
sectors. The report provides a profile analysis of almost 100 key players, and a future market
outlook. Every state and international jurisdiction offering gaming is assessed and covered in this
report. Every sector of the industry is also assessed in the handbook, from lotteries to riverboats,
casinos to tribal gaming markets, slot machines to table games; pari-mutuels to legal sports
betting; military casinos and smoke-free casinos are also assessed.
Every possible resource was utilized in the compilation of this new report. Extensive Internet
searches, industry publications and periodicals, contact with gaming executives and visits to
every major gaming destination in the country. We believe this newest and seventh edition is
the best resource available. Place your order today and have the report on your desk tomorrow.
Terri C. Walker, president and CEO of Terri C. Walker Consulting, Inc., is a respected
gaming industry expert, and more than 20,000 copies of market research handbooks and reports
authored by her have been used worldwide. Users of her market research information include
more than 450 of the Fortune 500 companies.
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