This newest edition of the handbook is completely updated to cover the new issues facing the casino &gaming industry in this new economy, troubled global state of unrest, and the increasing trend by states to consider expanding gaming to generate revenue.

The commercial casino gaming industry is an important sector of our nation’s economy. The more than 355,000 individuals employed by the industry in 1999 made more than $9.8 billion in wages (including benefits and tips), and spending by the industry and its employees created approximately 500,000 more jobs nationwide. In addition, the more than $3 billion in gaming tax revenues paid by the industry to the states and communities where casinos operated provided funding for needed services and programs. The economic impact of the commercial casino gaming industry has ripple effects throughout the economy.

The handbook is designed to be a "strategic business planning resource" for executives in all segments of the online casino and gaming business. There are numerous ways this handbook will benefit your company - from market development strategies to competitor analysis - from consumer trends to providing independent market data to support your business plan. This is an easy and inexpensive way to fill any gaps in your company’s market research.

The report is designed to provide an expanded understanding of the gambling industry. An analysis is provided, including current and expected market opportunities, for the major industry sectors. The report provides a profile analysis of almost 100 key players, and a future market outlook. Every state and international jurisdiction offering gaming is assessed and covered in this report. Every sector of the industry is also assessed in the handbook, from lotteries to riverboats, casinos to tribal gaming markets, slot machines to table games; pari-mutuels to legal sports betting; military casinos and smoke-free casinos are also assessed.

Every possible resource was utilized in the compilation of this new report. Extensive Internet searches, industry publications and periodicals, contact with gaming executives and visits to every major gaming destination in the country. We believe this newest and seventh edition is the best resource available. Place your order today and have the report on your desk tomorrow.

Terri C. Walker, president and CEO of Terri C. Walker Consulting, Inc., is a respected gaming industry expert, and more than 20,000 copies of market research handbooks and reports authored by her have been used worldwide. Users of her market research information include more than 450 of the Fortune 500 companies.

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