Countries covered: France, Germany, Netherlands, Spain, Sweden, United Kingdom
Introduction: Evolving Consumer Landscapes is a complete overview of the latest emerging and evolving consumer groups relevant to today's consumer packaged goods (CPG) marketer. Each group covered has been specifically designed to offer insight into the characteristics, needs and behavior of modern consumers, necessary because simple socio-demographic segmentations no longer provide sufficient insight. This report answers marketers' questions about which consumer groups deserve greater attention. Scope of the Report: * Historic and forecast data on the development of 53 consumer groups from 1995 to 2005, per country * Actionable recommendations show how this analysis can be used to strategically assess how suited your portfolio is at meeting the latest trends * Analysis provides clear interpretation of trends affecting consumers over time and how they will develop in the future * Geographic coverage: France, Germany, Italy, the Netherlands, Spain, Sweden and the UK. Report Highlights: A major polarization is occurring between the high and low-income groups. For example, the number of High Net Worth individuals in Europe will increase to 8.9 million people in 2005 from 6.8 million in 2000. The age structure of the west European population is changing dramatically, with one result being that there will be 4.5 million fewer under-24 year olds in 2005 than in 2000 There will also be major shifts in the number of people at different "lifestages". For example, there will be fewer people in full-time education in the future, but new job market entrant numbers will remain stable. Reasons to Buy the Report: * Identify the most attractive consumer audiences to target with your products by knowing both the size and development of these groups in the future * Refine marketing strategies on a country-by-country basis using our detailed data * Assess where the gaps in your product portfolio and consumer targeting are using this comprehensive analysis
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