Chapter 1: Executive Summary
- Scope of This Report
- Five Categories Studied
- Haircare
- Cosmetics
- Skincare
- Ethnic Products
- Emerging Category: Products for Young Males
- Teen/Tween Grooming Products Leap Past $7 Billion in 2002
- Teen/Tween Grooming Market to Hit $9 Billion Mark in 2008
- Figure 1-1: U.S. Retail Dollar Sales of Personal Grooming Products Used by Teens/Tweens, 1998-2008
- Skincare Accounts for Nearly Half of Sales
- Table 1-1: U.S. Retail Dollar Sales of Personal Grooming Products Used by Teens/Tweens, 1998-2008
- Table 1-2: U.S. Retail Dollar Sales of Personal Grooming Products Used by Teens andTweens, by Category
- Kids, The Evergreen Audience
- Kids Reach Puberty Earlier
- Parental Approval Needed - Sometimes
- Teens, Tweens Live in the Global Village
- The Regiment Trend Encourages Add-On Sales
- The Rise of “Pop Prestige”
- Leading Marketers in Selected Personal Grooming Segments
- Table 1-3: Share of Dollar Sales of Personal Grooming Products, by Product Segment and Marketer, 2001-2002
Product Trends
- Natural and Natural-Seeming Haircare Formulations
- Volumized Hair
- Haircolor Popular
- Nail Polishes
- Glitters and Glows
- Lip Glosses/Balms
- Acne Preps for the Whole Body
- Regimens
- Fruit and Candy Scents
- Body Sprays and Washes
- Non-Ethnic Shares of Ethnic Haircolor
- Young Men’s Hair Styling Products and Color
- Young Men’s Body Sprays
- Teen/Tween Grooming Marketers Spend at Leat $101 Million to Advertise
- Figure 1-2: Share of Teen/Tween Grooming Marketers’ Measured Consumer Advertising Expenditures, 2001
- Personal Care Retail Margins Vary Widely
- Table 1-4: Supermarket Retailers’ Average Gross Profit Margins on Personal Grooming Products
The Consumer
- Teen/Tween Population at 45 Million
- Table 1-5: Projected U.S. Population, by Age Bracket, 2003-2010
- Parents are Most Popular Source of Teens’ Income
- Teens Have $90 Billion in Own Earnings to Spend
- Affluent and White Kids Have the Jobs, and Boys Get Paid More Than Girls
- Add in What Parents Spend, Rich or Poor
- Data on Families’ Spending on Teen Personal Care Buried Within “Miscellaneous” Breakout
Chapter 2: The Overall Market
- Scope of this Report
- It’s All in How Products are Perceived
- Clarification of Terms
- Ethnic
- Market vs. Category vs. Segment
- Mass Retail Channels
- Prestige
- Regimen Lines/Regimens
- Soft Positioning
- Supermarkets
- Methodology
The Products
- Five Teen/Tween Product Categories
- Haircare
- Cosmetics
- Skincare
- Ethnic Products
- Emerging Category: Products for Young Males
- Crossover Use
Overall Market Size and Growth
- Teen/Tween Grooming Products Leap Past $7 Billion in 2002
- Population Trends, Biology, Shrewd Marketing Drove Sales
- Haircare in Stongest Progress, to $2.1 Billion
- Table 2-1: U.S. Retail Haircare Sales, Teen and Tween Use, 1998-2002
- Figure 2-1: U.S. Retail Haircare Sales, Teen and Tween Use, 1998-2002
- Cosmetic Sales Break $1.2 Billion
- Table 2-2: U.S. Retail Cosmetics Sales, Teen and Tween Use, 1998-2002
- Figure 2-2: U.S. Retail Cosmetics Sales, Teen and Tween Use, 1998-2002
- Teen/Tween Skincare Sails Past $3.2 Billion
- Table 2-3: U.S. Retail Skincare Sales, Teen and Tween Use, 1998-2002
- Figure 2-3: U.S. Retail Skincare Sales, Teen and Tween Use, 1998-2002
- Ethnic Teen/Tween Grooming at $343 Million
- Table 2-4: U.S. Retail Ethnic Grooming Product Sales, Teen and Tween Use, 1998-2002
- Figure 2-4: U.S. Retail Ethnic Grooming Product Sales, Teen and Tween Use, 1998-2002
- Products for Young Males Push Past $2.1 Billion
- Table 2-5: U.S. Retail Young Male’s Grooming Product Sales, 1998-2002
- Figure 2-5: U.S. Retail Young Male’s Grooming Product Sales, 1998-2002
- Table 2-6: Total U.S. Retail Teen/Tween Grooming Product Sales, 1998-2002
- Figure 2-6: Total U.S. Retail Teen/Tween Grooming Product Sales, 1998-2002
- Skincare Accounts for Nearly Half of Sales
- Table 2-7: Share of U.S. Retail Dollar Sales of Personal Grooming Products Used by Teens and Tweens, by Category, 1998-2002
- Figure 2-7: Share of U.S. Retail Dollar Sales of Personal Grooming Products Used by Teens and Tweens, by Category, 1998-2002
Factors in Future Growth
- Kids, The Evergreen Audience
- Table 2-8: Projected U.S. Teen and Tween Population, by Age Bracket, 2003-2010
- Kids Reach Puberty Earlier
- Parental Approval Needed - Sometimes
- Kids Spend Billions of Their Own Dollars
- Teens, Tweens Live in the Global Village
- The Regimen Trend Encourages Add-on Sales
- The Rise of “Pop Prestige”
Projected Sales
- Teen/Tween Grooming Market to Hit $9 Billion Mark in 2008
- Haircare
- Table 2-9: Projected Haircare Products Sales, 2002-2008
- Figure 2-9: Projected Haircare Products Sales, 2002-2008
- Cosmetics
- Table 2-10: Projected Cosmetics Sales, 2002-2008
- Figure 2-10: Projected Cosmetics Sales, 2002-2008
- Skincare
- Table 2-11: Projected Skincare Sales, 2002-2008
- Figure 2-11: Projected Skincare Sales, 2002-2008
- Ethnic Grooming Products
- Table 2-12: Projected Ethnic Grooming Products Sales
- Figure 2-12: Projected Ethnic Grooming Products Sales
- Products for Young Males
- Table 2-13: Projected Sales for Young Male Grooming Products, 2002-2008
- Figure 2-13: Projected Sales for Young Male Grooming Products, 2002-2008
- Table 2-14: Projected Total Sales for Personal Grooming Products, 2002-2008
- Figure 2-14: Projected Total Sales for Personal Grooming Products, 2002-2008
Consumer Advertising Expenditures
- Teen/Tween Ad Spends Impossible to Quantify Precisely
- But at Least $101 Million Has Been Measured
- Table 2-15: Share of Teen/Tween Grooming Marketer’s Measured Consumer Advertising Expenditures, by Category, 2001
Chapter 3: The Haircare Category
The Products
- Teen/Tween Haircare Has Four Segments
- Shampoo and Conditioner
- Dressing/Styling Products
- Haircolor
- Accessories and Gift Packs/Novelty Kits
- Relaxers Covered in Ethnic Chapter
Category Size and Growth
- Teen/Tween Haircare Approaches $2.1 Billion in 2002
- Table 3-1: U.S. Retail Dollar Sales of Haircare Products Used by Teens and Tweens, 1998-2002
- Numerous Positives Drive Category
- Dressing/Stylers the Most Bullish
- Stylers, Shampoo the Largest Segments
- Table 3-2: U.S. Retail Dollar Sales of Haircare Products Used by Teens and Tweens, by Product Segment, 2001-2002
- Table 3-3: Share of U.S. Retail Dollar Sales of Haircare Products Used by Teens and Tweens, by Product Segment, 2001-2002
Factors in Future Growth
- Teens and Tweens More Sophisticated About Hair
- A Greater Range of Styles Acceptable
- Boys Are Bleaching, Dressing Hair
Projected Sales
- Teen/Tween Haircare to Surpass $2.8 Billion in 2008
- Table 3-4: U.S. Retail Dollar Sales of Products Used by Teens and Tweens, 1998-2002
- Table 3-5: Projected U.S. Retail Dollar Sales of Products Used by Teens and Tweens, 2002-2008
- Figure 3-1: U.S. Retail Dollar Sales of Products Used by Teens and Tweens, 1998-2002
- Figure 3-2: Projected U.S. Retail Dollar Sales of Products Used by Teens and Tweens, 2002-2008
The Marketers
- Only About 60 Significant Haircare Marketers
- Public and Private, Large and Small
- List of Haircare Marketers, Brands and Positionings
- Table 3-6: Selected Marketers of Haircare Products Used by Teens and Tweens
Marketer Shares
- Special Note on Haircare Share Data
- P&G Totally Dominates Shampoo
- Table 3-7: Share of U.S. Retail Dollar Sales of Shampoo by Marketer, 2001-2002
- P&G and Unilever at Top of Conditioner Ranks
- Table 3-8: Share of U.S. Retail Dollar Sales of Conditioner by Marketer, 2001-2002
- P&G, L’Oreal, Unilever, Jergens Are Stylers’ Double-Digit Leaders
- Table 3-9: Share of U.S. Retail Dollar Sales of Hairstyling Gels/Mousses, by Marketer, 2001-2002
- Unilever Rules Sprays/Spritzes
- Table 3-10: Share of U.S. Retail Dollar Sales of Hair Spray/Spritzes, by Marketer, 2001-2002
- L’Oreal Strengthens Its Haircolor Presence
- Table 3-11: Share of U.S. Retail Dollar Sales of Haircolor, by Marketer, 2001-2002
The Competitive Situation
- Kids Inspire Old Dogs’ New Tricks
- Procter & Gamble Co-Targest General-Use Brand to Kids
- Unilever Extends Suave with Vibe, Updates Rave
- L’Oreal a Natural Positioner to Teens/Tweens
- Newell Rubbermaid: Goody for Tweens
- Goody Goes Global
Product Trends
- Natural and Natural-Seeming Forumlations
- Volume, Volume, Volume
- Color Up
- Table 3-12: Selected New Introductions of Haircare Products for Teens and Tweens, 2001-2003
Consumer Advertising Expenditures
- Teen/Tween Haircare Media Spends Hard to Break Out
- Haircare Ad $ Totaled $13.5 Million
- L’Oreal Buys at $10.5 Million
- Jergens Spends $2.2 Million
- Universal Products Antes Up $804,000
Consumer Advertising Positioning
- Simply Beautiful and Elegant
- Hipness, Coolness, Rebellion
- Botanicals and Naturals
- Professional Quality
- Any Little Tween Style
- Consumer Promotions
- Couponing
- Bonus Packs and Twofers
- Free Merchandise
- Sweepstakes
- A Musical Competition
- Concert and Events Sponsorship
Chapter 4: The Cosmetics Category
The Products
- Facial Makeup
- Foundations
- Face Powders
- Blushers and Highlighters
- Concealers and Coverups
- Lip Color
- Eye Makeup
- Eye Shadow
- Eyelines/Eyebrow Pencils
- Mascara
- Nailcare
- Fragrance
- Seasonal and Promotional Lines
- Vast Assortments
- Gift/Novelty Packs
- FDA Oversight of Cosmetics Safety
Category Size and Growth
- Teen/Tween Cosmetics Sales Top $1.2 Billion in 2002
- Table 4-1: U.S. Retail Dollar Sales of Cosmetics Used by Teens and Tweens, 1998-2002
- Cosmetics Buyoed by Changing Sexual Mores, and Tween-Specific Items
- Lip Color the Star Teen/Tween Performers
- Nailcare and Facial Makeup Lead in Share
- Table 4-2: U.S. Retail Dollar Sales of Cosmetics Used by Teens and Tweens, by Product Segment, 1998-2002
- Figure 4-1: U.S. Retail Dollar Sales of Cosmetics Used by Teens and Tweens, by Product Segment, 2001
- Figure 4-2: U.S. Retail Dollar Sales of Cosmetics Used by Teens and Tweens, by Product Segment, 2002
Factors in Future Growth
- “My Parents Won’t Allow It”
- Creating a Socially Correct Market for Tweens
- Teens Willing to Spend More
- Nail Salons Shift Some Retailers’ Emphasis to Teens
Projected Sales
- Cosmetics Category to Chug Along to $1.5 Billion in 2008
- Table 4-3: Projected U.S. Retail Dollar Sales of Cosmetics Used by Teens and Tweens, 2002-2008
- Figure 4-3: Projected U.S. Retail Dollar Sales of Cosmetics Used by Teens and Tweens, 2002-2008
The Marketers
- Fewer Than 50 Significant Teen/Tween Cosmetic Marketers
- Types of Players
- Table of Marketers, Brands, and Positionings
- Table 4-4: Selected Marketers of Cosmetics for Use by Teens and Tweens
- Marketer Shares
- Special Note on Cosmetics Share Data
- P&G, L’Oreal, Revlon Lead in Face Makeup
- L’Oreal the Eye Makeup Queen
- Table 4-5: Share of U.S. Retail Dollar Sales of Facial Makeup, by Marketer, 2001-2002
- Bonne Bell Rivals Usual Suspects in Lip Color
- Table 4-6: Share of U.S. Retail Dollar Sales of Eye Makeup, by Marketer, 2001-2002
- Table 4-5: Share of U.S. Retail Dollar Sales of Lip Color, by Marketer, 2001-2002
- Del Beats Out the Majors in Nail Polish
- Coty, with J. Lo, Is Perfume Star
- Table 4-8: Share of U.S. Retail Dollar Sales of Nail Polish, by Marketer, 2001-2002
- Table 4-9: Share of U.S. Retail Dollar Sales of Perfume/Cologne, by Marketer, 2001-2002
The Competitive Situation
- P&G and Cover Girl Rule Makeup Used by Teens
- Estee Lauder: Freestanding Brands for Diverse Tactics
- Coty Banks on J. LO
- Symbiosis: Up with Oddballs
Product Trends
- General-Use of Soft-Positioned Cosmetics
- Nail Polishes
- Glitters and Glows
- Lip Glosses/Balms
- Table 4-10: Selected New Introductions of Cosmetics for Teens and Tweens, 2001-2003
- Consumer Advertising Expenditures
- Teen/Tween Cosmetics Buys Are Mostly Hidden
- Overall Cosmetics Spend at $7.8 Million
- Bonne Bell Spends $5.7 Milllion
- Caboodles Buys at $1.3 Million
- Estee Lauder Spend at $878,000
Consumer Advertising Positioning
- Beauty is Basically Beauty
- Smooth Out Imperfections
- Exciting Color
- Endurance
- Cosmetics Tech
Consumer Promotions
- Couponing the Province of Large Marketers
- Bonus Product and Merchandise Tie-Ins
- Veags!
- A Special NY Opening for Caboodles
- M.A.C. Proceeds to Fight AIDS
Chapter 5: The Skincare Category
- The Products
- Eight Notable Segments
- Hand and Body Lotions
- Acne Preparations
- Soaps and Body Washes
- Suncare
- Deodorant
- Shaving Products
- Other Products
Market Size and Growth
- Teen/Tween Skincare Tops $3.2 Billion in 2002
- Table 5-1: U.S. Retail Dollar Sales of Skincare Products Used by Teens and Tweens, 1998-2002
- Fade Creams, Depilatories Are Star Performers
- Figure 5-1: U.S. Retail Dollar Sales of Skincare Products Used by Teens and Tweens, 1998-2002
- But Shaving Products, Soap, Cleasners Account for More Dollars
- Table 5-2: U.S. Retail Dollar Sales of Skincare Products Used by Teens and Tweens, by Product Segment, 2000-2002
- Table 5-3: Share of U.S. Retail Dollar Sales of Skincare Products Used by Teens and Tweens, by Product Segment, 2001-2002
- Factors in Future Growth
- Twin Positives for Teen/Tween Skincare: Vanity, Sophistication About Health
- The Stress of Teen Life
- It’s Right There at the Mall
- Where Teens Shell Out for “Premium”
- Antibacterials for Tweens
Projected Sales
- Teen/Tween Skincare to Brush $4.1 Billion in 2008
- Table 5-4: Projected U.S. Retail Dollar Sales of Skincare Products Used by Teens and Tweens, 2002-2008
- Figure 5-2: Projected U.S. Retail Dollar Sales of Skincare Products Used by Teens and Tweens, 2002-2008
The Marketers
- About 100 Notable Skincare Marketers, Overall
- A Range of Companies Sell Skincare Items Used by Teens/Tweens
- Table of Marketers, Brands, and Positionings
- Table 5-5: Selected Marketers of Skincare Products Used by Teens and Tweens
Marketer Shares
- Special Note on Skincare Share Data
- Unilever and Kao/Jergens at Head of Hand/Body Lotion Pack
- Table 5-6: Share of U.S. Retail Dollar Sales of Hand/Body Lotions, by Marketer, 2001-2002
- Gillette Dominant Disposable Razor Maker
- Deodorant Stars are P&G, Gillette, Unilever, Mennen
- Table 5-7: Share of U.S. Retail Dollar Sales of Disposable Razors, by Marketer, 2001-2002
- Table 5-8: Share of U.S. Retail Dollar Sales of Deodorant/Antiperspirant, by Marketer, 2001-2002
- Unilever Tops Highly Populated Bubble Bath Segment
- Table 5-9: Share of U.S. Retail Dollar Sales of Bath Fragrance/Bubble Bath, by Marketer, 2001-2002
- S.C. Johnson and Gillette Lock Up Shaving Cream
- Table 5-10: Share of U.S. Retail Dollar Sales of Shaving Cream, by Marketer, 2001-2002
- In Acne Preps, J&J Leaves Boots and Glaxo Far Behind
- Table 5-11: Share of U.S. Retail Dollar Sales of Acne Preparations, by Marketer, 2001-2002
- Schering-Plough Commands Suncare Segment
- Table 5-12: Share of U.S. Retail Dollar Sales of Suntan Lotion and Oil, by Marketer, 2001-2002
- J&J Heads Trio of Facial Cleanser Leaders
- Table 5-13: Share of U.S. Retail Dollar Sales of Facial Cleansers, by Marketer, 2001-2002
- P&G, J&J Dominate Facial Moisturizer Segment
- Table 5-14: Share of U.S. Retail Dollar Sales of Facial Moisturizers, by Marketer, 2001-2002
The Competitive Situation
- Giant J&J Surprisingly Nimble in Teen/Tween Skincare
- Energizer Acquires Schick-Wilkinson Sword
- Avon Names a Line After the Perfect Boyfriend
Product Trends
- Products for Basic Skincare
- Naturals and Semi-Naturals
- Acne Forever! - Make That Never!
- Regimens
- Fruit and Candy Scents
- Body Sprays and Washes
- Table 5-15: Selected New Introductions of Skincare Products for Teens and Tweens, 2001-2003
Consumer Advertising Expenditures
- Skincare Marketers Spend $79.1 Million
- Johnson & Johnson Allocates $43.5 Million
- Boots Boosts Clearasil with $10.7 Million
- Glaxo Spends $6.3 Million
- Blistex Spends $6.2 Million
- Jergens Invests $3.3 Million in Biore Ads
- J&J, Nature’s Cure Each Spend $2.4 Million
- L’Oreal Expenditure at $1.6 Million
- Other Teen/Tween Skincare Spenders
Consumer Advertising Positioning
- Nothing But Smooth, Clear, Lovely Skin
- Moisturizing Power
- Cleansing Power
- Kill All Zits
- A Perfect Assortment
- More Than a Shave
- Antibacterial Properties
Consumer Promotions
- Couponing
- For You, A Bargain
- A Rebate on Razors
Chapter 6: The Ethnic Category
The Products
- African Americans Are Main Audience
- Relaxers
- Hairdressings/Treatments/Styling Products
- Haircolor
- Cosmetics
- Skincare
- Harsh Chemical Content
Category Size and Growth
- Teen/Tween Ethnic Grooming Sales Push on to $343 Million in 2002
- Table 6-1: U.S. Retail Dollar Sales of Ethnic HBC Products Used by Teens and Tweens, 1998-2002
- Ethnic-Specific Trends Drive Sales
- All Three Segments Post Good Growth in 2002
- Haircare the Dominant Ethnic Segment
- Table 6-2: U.S. Retail Dollar Sales of Ethnic HBC Products Used by Teens and Tweens, by Product Segment, 1998-2002
- Table 6-2: Share of U.S. Retail Dollar Sales of Ethnic HBC Products Used by Teens and Tweens, by Product Segment, 1998-2002
Factors in Future Growth
- Ethnic Population Trends: Black Teens to Dwindle
- The Majors Now Own Stakes in Ethnic HBC
- Table 6-4: Projection of U.S. Population Segments of African-American or Asian Race, or of Hispanic Origin, by Age, 2003-2010
- Resistance to Use of Ethnic HBC to Erode
- Ethnic Spending Power
- Black Teens/Tweens Driving Ethnic Haircare
- The Prospect of Gentler Formulas
- Some Potential in Latin, Asian Sectors
Projected Sales
- Ethnic Teen/Tween Grooming in Push to $447 Million by 2008
- Table 6-5: Projected U.S. Retail Dollar Sales of Grooming Products Used by Ethnic Teens and Tweens, 2002-2008
The Marketers
- Out of Hundreds of Ethnic HBC Marketers, a Narrow Few Are Significant
- Lots of Grooming Specialists in Teen/Tween Ethnic Category
- Table of Marketers, Brands, and Positionings
- Table 6-6: Selected Marketers of Personal Grooming Products Used by Ethnic Teens and Tweens
Marketer Shares
- Special Note: Limited Ethnic Teen/Tween Share Data Available
- L’Oreal Dominant in Relaxers - But Does Not Dominate
- Table 6-7: Share of U.S. Retail Dollar Sales of Home Permanents/Relaxer Kits, by Marketer, 2001-2002
- Important Ethnic-Specific Marketers in Other Segments
- Haircare
- Cosmetics
- Skincare
The Competitive Situation
- L’Oreal Buys Soul
- Alberto-Culver Buys Second-Rank in Ethnic Grooming
- Luster Takes Care with Ethnic Kids
- P&G to Buy Wella and Its Ethnic Brands
Product Trends
- Ethnic-Suitable Products Within General Use Lines
- Non-Ethnic Shares of Ethnic Haircolor
- Teen and Tween-Specific Products
- Natural/Semi-Natural Formulations
- Table 6-8: Selected New Introductions of Personal Grooming Products Used by Ethnic Teens and Tweens, 2001-2003
Consumer Advertising Expenditures
- Ethnic Teen/Tween Grooming Media Buys Impossible to Track
- L’Oreal Spends $311,000 to Peddle to Ethnic Tweens
Consumer Advertising Positioning
- Black Beauty, Yellow Beauty, Brown Beauty
- But More Copy
- Repositioning General-Use Brands
- Hair Health and Sheen
- Moisturizing Function
- Botanical or Natural Formulation
- Just a Touch Up
- Consumer Promotions
- A Degree of Couponing
- Bonus Products and Free CDs
Chapter 7: The Young Male Market
The Products
- An Emerging Category with Six Product Segments
- Haircolor
- Other Haircare
- Skincare
- Shaving Products
- Deodorant
- Fragrance
- Market Size and Growth
- Teen/Tween Males Category Surpasses $2.1 Billion in 2002
- Table 7-1: U.S. Retail Dollar Sales of HBC Products Used by Teen and Tween Males, 1998-2002
- Marketers Finally Found the Way to Goose Men’s Grooming
- Gels/Mousses Are Best-Perfoming Products
- Skincare Dominates Young Male Grooming
- Table 7-2: U.S. Retail Dollar Sales of HBC Products Used by Teens and Tween Males, by Product Segment, 2001-2002
- Table 7-3: Share of U.S. Retail Dollar Sales of HBC Products Used by Teens and Tween Males, by Product Segment, 2001-2002
Factors in Future Growth
- Men’s Grooming Surge, Anticipated Since 1960s, Is Nigh
- Teen/Tween Male Audience to Increase Only Slightly
- Table 7-4: Projected U.S. Male Population, by Age Bracket, 2003-2010
- Marketers Rolling Out Young Male-Specific Products
Projected Sales
- Table 7-5: Projected U.S. Retail Dollar Sales of HBC Products Used by Teen and Tween Males, 1998-2002
The Marketers
- Hundreds of Marketers of Grooming Products for Young Males
- Public and Private Players
- Table of Marketers, Brands, and Positionings
- Table 7-6: Selected Marketers of Personal Grooming Products Used by Teen and Tween Males
Marketer Shares
- Special Note: Availability of Share Data
- Coty Leads Huge Field of After Shave Marketers
- Table 7-7: Share of U.S. Retail Dollar Sales of Men’s After Shave/Talc, by Marketer, 2001-2002
The Competitive Situation
- P&G Positions Old Spice to Youth
- Gillette Builds Upon Razors and Blades
- Unilever Axes for It
- White Rain Grows Younger - and More Macho
Product Trends
- Men’s Hair Styling Products and Color
- Body Sprays
- Table 7-8: Selected New Introductions of Personal Grooming Products Used by Teen and Tween Males, 2001-2003
- Consumer Advertising Expenditures
- Ad Dollars for Teen/Tween Male Cannot Be Fully Determined
- White Rain Spends $227,000 On Dippity Do Sport
- In 2002, Body Spray Wars Were Expensive
Consumer Advertising Positioning
- Unisex Use Largely Replaces Manliness
- But There’s Still a Place for Machismo
- Like, Hey Dude
Consumer Promotions
- Couponing of Major Products Used by Teen/Tween Males
- A Seven-Dollar Rebate
Chapter 8: Distribution and Retail
- Two Basic Products Paths
- Personal Care Retail Margins Vary Widely
- Retailers Set Up Teen/Tween Grooming Sections
- Table 8-1: Supermarket Retailer’ Average Gross Profit Margins on Personal Grooming Products
- Buyers Advised to Stock Value Brands and Larger Sizes
- For Tweens, Club Libby Lu
Retail Focus: “Pop Prestige”
- Pop Prestige = Upscale Goods for the Masses
- The Body Shop International PLC
- Limited/Intimate Brands’ Bath & Body Works
Chapter 9: The Consumer
- Teen/Tween Population at 45 Million
- Table 9-1: Projected U.S. Population, by Age Bracket, 2003-2010
- Most Kid-Households Have Three Kids or Fewer
- Table 9-2: U.S. Households, by Number of Children Present
- Over 20 Million Households Home to Kids Aged 6-17
- Table 9-3: U.S. Households, by Age and Number of Children Present
- Whites Dominate Teen/Tween Population
- Table 9-4: Projected U.S. Teen and Tween Population (Aged 8-18), by Race and Hispanic Origin, 2003-2010
- Younger White Groomers to Decline in Number
- Table 9-5: Projected U.S. Population of Caucasian Children, by Age Bracket, 2003-2010
- Black Tweens Seen in Nosedive
- Table 9-6: Projected U.S. Population of African-American Children, by Age Bracket, 2003-2010
- Asian Children to Multiply at Double-Digit Rates
- Table 9-7: Projected U.S. Population of Asian American Children, by Age Bracket, 2003-2010
- Hispanic Kids Also to Post Double-Digit Increases
- Table 9-8: Projected U.S. Population of Children, by Age Bracket, 2003-2010
Teen Spending Power
- Parents Are Most Popular Source of Teens’ Income
- Certain Government Figures Updated by Packaged Facts
- Teens Have $90 Billion in Own Earnings to Spend
- Table 9-9: Teen Earnings, by Individual Average and Annual Aggregate, 2001
- Affluent and White Kids Have the Jobs, and Boys Get Paid More Than Girls
- Add in What Parents Spend, Rich or Poor
- Table 9-10: Expenditures on Children, by Single-Parent and Dual-Parent U.S. Families, 2001
- Data on Families Spending on Teen Personal Care Buried Within “Miscellaneous” Breakout
- Table 9-11: Share of Dual-Parent and Single-Parent U.S. Families’ Expenditures on Children, by Product/Service Class, 2001
Household Brand Use
- Special Note on Methodology
- Haircare Products
- Shampoo and Conditioner
- Hair Spray
- Other Stylers
- Haircolor
- Cosmetics
- Face Makeup
- Eye Makeup
- Lip Color
- Nail Polish
- Perfume/Cologne
- Skincare
- Facial Cleansers, Scrubs, Astringents, etc.
- Deodorant/Antiperspirant
- Moisturizers
- Medicated Skincare Products
- Shaving Cream
- Disposable Razors
- After-Shave/Cologne
Chapter 10: Trends and Opportunities
- Advice One: Now More Choice of Positionings for Teen/Tween Grooming
- Advice Two: Kid-Specific Products Are Timely
- Advice Three: Make Fantasy Reality
- Advice Four: Play with the Boundary Between Value and Premium Cachet
- Advice Five: Some Hot Product Segments Are . . .
Appendix: Addresses of Selected Marketers
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