By 2005, 38 million Baby Boomers will be 50+. They will be spending over a trillion dollars annually. But on what? And what should your business do about it now? This Research Brief provides new insights into the demographic and financial facts, and finds plenty of surprises — like how NOT to talk to the Boomers if you want their business. You'll see ideas on what products and services may boom — or bust unexpectedly, and how some companies may already be missing the market. This Brief is absolute must reading for anyone interested in a share of a market segment set to increase by 50% in less than 48 months.
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