Countries covered: Poland
This report evaluates the payment card market from the perspective of both customers and payment card issuers. Payment cards are classified in the following manner: debit cards, charge cards, credit cards, and virtual cards.
The report provides data describing the present situation on the market as well as the market trends based on both past statistics and forecasts of future trends.
The following statistics are presented: number of payment card users in Poland, most popular payment card used, number and types of payment cards used, and characteristics and structure of key market players in Poland.
The report also profiles payment card holders on frequency of card usage and attitude towards payment cards.
The role of banks in the payment card market in Poland is evaluated according to market share and efficiency of payment card distribution. The report ranks banks by innovations in payment card offers and security ensured for payment card holders.
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