Countries covered: Asia, Oceania
The Asia-Pacific E-Commerce: B2B & B2C Report provides a comprehensive overview of e-business and online retailing in the Asia-Pacific region, with a focus on eight countries eMarketer considers "core" to the region’s internet markets. It is a companion report to Asia-Pacific Online: Access, Demographics and Usage.
Even with Japan’s economic woes, e-commerce revenues in the Asia-Pacific Region are expected to swell--rising from $76.8 billion at year-end 2001 to $338.5 billion by the end of 2004.
Drawing on aggregated research data from government and international statistical agencies as well as dozens of leading research firms, including the Aberdeen Group, Gartner Dataquest, NetValue, Nielsen//NetRatings, the International Data Corporation and the Yankee Group, the Asia-Pacific Online Report provides a comprehensive overview of e-business and online retailing in the Asia-Pacific region, with a focus on eight countries eMarketer considers "core" to the region’s internet markets. It is a valuable companion report to Asia-Pacific Online: Access, Demographics and Usage.
Asia-Pacific E-Commerce: B2B & B2C provides answers to the following key questions:
What is the level of e-business development in Asia-Pacific companies?
To what extent are they participating in online marketplaces?
What are the demographic characteristics of online shoppers in the Asia-Pacific region?
What retail categories are most popular among Asia-Pacific internet users?
Additional Information
eMarketer, the world's leading provider of internet statistics, delivers the business intelligence
you need at prices you can afford. Our reports cover every aspect of e-business and the
internet, combining original analysis with aggregated numbers from leading industry
research sources. You’ll find valuable information and industry insight in a straightforward,
easy-to-read format - you’ll never have to dig to get the vital statistics you need.
The eMarketer Methodology
The key to approaching quantitative truth - particularly when examining the internet
marketplace - is to consider data from as many reputable sources as possible. No one
has all the answers. But taken together, multiple sources, coupled with healthy doses
of common sense and business intelligence, create a reasonably accurate picture.
Process
eMarketer's team of professional researchers and librarians aggregate all internet and e-business
related data from a wide variety of sources. They evaluate, filter, index and
organize the data. Then, eMarketer's analysts contextualize the data and provide concise
original analysis. Finally, the comparative source data along with our own analysis,
estimates, and projections is presented. As a result, each set of findings reflects the
collected wisdom of numerous research firms and industry analysts.
The benefits to our readers are threefold:
Information is more objective and comprehensive than that provided by any other
single research source
Information is available in one place - easy to find, evaluate, and compare
Information can be quickly accessed to make better, faster business decisions
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