Countries covered: United Kingdom
The UK television industry is experiencing a period of significant change, with continuing developments in broadcasting via cable, satellite and the digital terrestrial platform. Key Note estimates that the total revenue received by the cable and satellite sector (excluding telecommunications revenue earned by the cable operators) increased by 63.1% between 1997 and 2001, from £1.72bn to an estimated £2.8bn. This huge growth in revenue reflects the increasing penetration of both cable and satellite television in the UK.
The increase in the take-up of multichannel television is the result of ongoing marketing efforts by British Sky Broadcasting (BSkyB), the development of broadband cable networks and the advent of digital terrestrial services. The cable operators alone have invested around £20bn in the construction of their networks. However, the growth in subscription television has created increasing fragmentation among audiences. Broadcasters in both the terrestrial and non-terrestrial sectors are under pressure to maintain audience share, and all the major players in the broadcasting market are anxious to open up new streams of revenue. The larger ITV companies have moved into non-terrestrial television, while BSkyB is developing the potential of pay-per-view and near-video-on-demand. This report covers the industry.
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