The young family group, defined as those with only a single child under the age of two, is one of the most important transitional groups of consumers and has significantly different needs to parents in general. There has been a great deal of research into marketing to children and the needs of parents but very little is known about how consumers react to the transition to parenthood. With only a little experience, consumers must deal with entirely new demands and significantly altered means. This report will identify the specific new demands with respect to various food, drinks and personal care markets. Through actionable insights, this report demonstrates the opportunities available for manufacturers and retailers to adjust their offerings to better target these consumers, and to retain their loyalty in the future. Key benefits:- * Understand how purchasing habits change in the first two years of parenthood, and the key product categories that are affected. * Assess what features of products and retail services young families value most highly. * Forecast the future direction of the young family market, in terms of demographic change or increasing use of eCommerce for example. * Learn from prescriptive action points on how to best take advantage of these opportunities
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