This report looks at the changes and developments that have happened in
the marketplace since Key Note published its previous Exhibitions &
Conferences Market Report in 1998.
Marketing expenditure on exhibitions and conferences is consistently higher
than the spend on trade press, and is also higher than the combined
expenditure on outdoor, cinema and radio advertising.
As the prime means by which suppliers can have face-to-face contact with
their buyers, exhibitions are second to none, and in today’s modern world of
electronic and wireless remote communications, only face-to-face meetings
allow valuable networking and social interaction.
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