This new Marketdata report is an overview or status report that presents a preview of the 2002 “diet season” in the U.S. The report covers the following:
Emerging dieter trends and attitudes - why Americans are fatter than ever - analysis.
Major market developments of 2001-2002 - what types of diet programs & products are doing well/not so well and why. Overall industry growth expectations.
Cyberdieting/online counseling: profiles/analysis of mergers of Ediets & Dietsmart, Cyberdiet & Dietwatch
Advertising trends: description of 6 new diet infomercials, discussion of Body Solutions radio DJ program, ads seen from January-March to date.
Table: $ value of the 8 weight loss market segments (1999, 2000, 2001, 2002F): diet soft drinks, artificial sweeteners, health clubs, commercial diet programs, medical programs, OTC meal replacements & diet pills, diet dinner entrees, diet books & cassettes.
Commercial weight loss centers (new programs, products, latest developments, strategies, no. of centers, 2001 revenues) for… Weight Watchers, Jenny Craig, Nutri/System, Physicians Weight Loss, Diet Center) ranked revenues of top 9 chains: 2001, 2002 estimates.
Meal replacements & non-prescription diet pills markets -- status report of 2001 sales, brand/competitor market shares (Slim-Fast,Metabolife, others), The boom in OTC diet pills-why sales of ephedra-based “natural” diet products soared in 2001.
Medical weight loss programs - why modified fasting or “VLCD” plans continue to grow, $ market size trends and outlook by HMR, Optifast (Novartis), $ estimates for other MD/RD/hospital-based plans.
Prescription diet drugs market - analysis of the top15 drugs, Rxs written, 2001 $ sales (Xenical, Meridia, Phentermine brands), status report of 15 obesity drugs in clinical trials, Phentermine used with antidepressants, why Xenical sales are flat/Xenicare support program
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