Financial Institutions Must Transition Their CRM Focus from Operational to Analytical CRM

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Financial Institutions Must Transition Their CRM Focus from Operational to Analytical CRM

Jupiter Research Corporation
December 4, 2001
5 Pages - Pub ID: JUPT749914

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Countries covered: United States

Financial Institutions Must Transition Their CRM Focus from Operational to Analytical CRM

Large financial institutions should move beyond operational customer relationship management (CRM) requirements (i.e., automation of customer-facing processes), and use it as a foundation to implement analytical CRM to present customers with personalized products and services.

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