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The U.S. Teens Market: Understanding the Changing Lifestyles and Trends of 12- to 19- Year Olds

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August 1, 2002
265 Pages - Pub ID: LA746398
 
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 I. EXECUTIVE SUMMARY (pp. 25 - 46)  US $500.00
 II. DEMOGRAPHIC OVERVIEW (pp. 47 - 116)  US $1,270.00
 III. SURVEY OF THE MARKET (pp. 117 - 148)  US $608.00
 IV. CONSUMER BEHAVIOR (pp. 149 - 174)  US $625.00
 V. MEDIA (pp. 175 - 194)  US $446.00
 VI. OVERVIEW OF MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 195 - 216)  US $499.00
 VII. CASE STUDIES OF COMPANIES MARKETING TO TEENS (pp. 217 - 236)  US $450.00
 APPENDIX I : EXAMPLES OF TEEN ADVERTISING (pp. 237 - 258)  US $48.00
 APPENDIX II: ADDRESSES OF SELECTED TEEN MARKET RESOURCES (pp. 259 - 267)  US $91.00
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