Teens represent one of the fastest-growing population segments, with the teen population registering a growth of 16.6% between 1990 and 2000. Teens wield significant buying power—both in their own right and in the context of their family purchasing decisions—that is increasingly targeted by marketers seeking to execute successful growth strategies. However, today’s teens are more media-sensitive and marketing-savvy than any of their predecessor generations and require a highly sophisticated marketing approach.

Understand how Generation Y attitudes affect teen consumer behavior. Learn how to get the attention of teen consumers. Identify population trends affecting the teen market of the future. See how marketers are using alternative promotional techniques, such as viral marketing campaigns and street marketing activities, to reach teen consumers. Find out about the rapidly changing landscape of teen-oriented media.

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Press Release

By 2006, U.S. Teens Can Buy and Sell Russia

New York, July 22/PRNewswire - By 2006, 12- to 19-year-olds in the United States are projected to have a buying power that will top the $182 billion gross domestic product of Russia. The U.S. Teens Market, a new report from Packaged Facts available at MarketResearch.com, estimates that the buying power of teens will reach $190 billion, increasing a staggering 27.7% between 2001 and 2006 due to higher earnings from jobs held by teens, as well as a jump in family expenditures on teens.

“Teens are increasingly in control of purchasing decisions, both for themselves and within families,” said Don Montuori, Acquisitions Editor of Packaged Facts. “Since 1999 we have seen jumps in the economic influence of teens’ preferences in almost every product area, including clothing, personal care items, technology and entertainment.”

As the buying power of teens increases, the percentage of teens that come from multicultural backgrounds is also projected to grow. According to The U.S. Teens Market, by 2006 non-Hispanic Whites will only account for 60% of the total teens population and the Hispanic population will constitute the largest minority group. Not surprisingly, an increasingly diverse and wealthy population of teens has caught the attention of marketers who are quickly moving to position their products as appealing to a multicultural audience.

The U.S. Teens Market delivers analysis of the evolving structure of family environments, as well as an overview of the changing racial and ethnic composition of the teens population. Also included is analysis of the consumer behavior of the teenage population and data regarding the shopping behavior and buying style of both teens and their families.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries and demographics, covering the U.S. markets and including information on global market trends and opportunities. For more information visit www.PackagedFacts.com.

About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With over 50,000 research publications from more than 350 top consulting and advisory firms, they offer instant online access to the world’s most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Alison Williams at 212.807.2649 or visit www.MarketResearch.com.

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