This report by Marketdata examines the vast and booming market for motivational "self-improvement" (SI) products, programs, or services that improve one physically, mentally, financially or spiritually. Discusses the market for SI: books, CDs, audiocassettes, infomercials, videos, multi-media packages, seminars, workshops, holistic institutes and retreats, covering: weight loss, exercise, quitting smoking, memory and business/sales skills improvement, improving relationships, gaining financial independence, stress management, and more. Study analyses: market segments/structure, $ size/growth 1993-2005F, profiles of top motivational speakers (Tony Robbins, Deepak Chopra, Peter Lowe, others), complete demographic profile of infomercial buyers (top infomercial shows from 1994-2000), mail order catalogs, 2001 status report of the weight loss mkt., and much more. Contains new chapter covering the Hispanic self-improvement market and leading gurus there.
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