List of Exhibits

Chapter 1: Demographics
Exhibit 1.1 Number of Teens and Tweens, By Age, 2000
Exhibit 1.2 Total Teen and Tween Population, 2000 (IN 000S)
Exhibit 1.3 Population Change, Teens and Tweens, 2000 to 2002
Exhibit 1.4 Population Change, Teens and Tweens, By Race, 2000 to 2002
Exhibit 1.5 Gender Breakdown of 10-14 Year-Olds, By Race, 2000
Exhibit 1.6 Percentage of Children 5-9, By Race, 2000
Exhibit 1.7 Percentage of Children 10-14, By Race, 2000
Exhibit 1.8 Percentage of Children 15-19, By Race, 2000
Exhibit 1.9 Teens and Tweens as Percentage of Total Population, 2000
Exhibit 1.10 Percentage of Teens and Tweens Living with Own Family, 2002
Exhibit 1.11 Children by Age and Family Structure, 2002 (IN 000S)
Exhibit 1.12 Percentage of Teens and Tweens Not Enrolled in School, By Age, 2000
Exhibit 1.13 Percentage of 16-and-17 Year Olds Not Enrolled in High School
Exhibit 1.14 Percentage of Families with Children 5-17 Enrolled in Public and Private Schools, By Income, 2000


Chapter 2: Financial Strength And Buying Power
Exhibit 2.1 Teen Fashion Spending as Percentage of Disposable Income, Spring 2003
Exhibit 2.2 Amount of Allowance Teens Receive, Per Month


Chapter 3: Buying Habits And Product Usage
Exhibit 3.1 Factors in Choosing a Retail Outlet for Shoppers 13-24
Exhibit 3.2 Factors Teen Girls Consider Important is Choosing Beauty and Fashion Brands
Exhibit 3.3 Sports Footwear Sales by Price Range
Exhibit 3.4 Electronic Device Ownership by Age
Exhibit 3.5 Retail Sales of Licensed Merchandise, By Type of Property and Age
Exhibit 3.6 How Much Teen Girls Spend on Beauty Products Per Month
Exhibit 3.7 Where Teen Girls Shop for Beauty Products
Exhibit 3.8 Biggest Back-to-School Shopping Stressors of Teens' Parents
Exhibit 3.9 Teens' (Age 14-17) Market Share in Selected Sporting Goods Categories
Exhibit 3.10 Parents' Involvement in the Purchase of Interactive Games
Exhibit 3.11 Favorite Vacations for Tweens and Teens


Chapter 4: Entertainment And Media Usage
Exhibit 4.1 Perceptions and Effectiveness of Advertising
Exhibit 4.2 Musical Genres Teens Like in Advertising
Exhibit 4.3 Teens Pay Attention to Ads In or On These Media
Exhibit 4.4 Top Channels of Distribution for Books, Children 0-14
Exhibit 4.5 Age of Digital Music Downloaders
Exhibit 4.6 Frequency of Moviegoing Among Teen Population (12-17)
Exhibit 4.7 Most-Watched TV Programming, Adults and Teens
Exhibit 4.8 Time Spent with Radio in Three Markets
Exhibit 4.9 Time Spent Online Per Week By Age
Exhibit 4.10 Children's Online Use at Home, By Race/Ethnicity, 2002
Exhibit 4.11 Medium Children 8-17 Would Choose if They Could Only Have One


Chapter 5: Youth In Society
Exhibit 5.1 Children Age 15-17 By Labor Force Status
Exhibit 5.2 Labor Force and Unemployment of Children 15-17, By Race and Ethnicity
Exhibit 5.3 Greatest Potential Worries
Exhibit 5.4 What Teens Find Romantic
Exhibit 5.5 Sports Participation By Tweens and Teens in Last 12 Months, and Age at Which They Started Playing
Exhibit 5.6 How Exposure to Anti-Drug Ads Affects Teen Drug Use
Exhibit 5.7 Correlation Between Television Viewing at Age 14 and Aggressive Acts Committed at Age 16-22
Exhibit 5.8 Why Tweens Have Low Self-Esteem, By Age and Gender
Exhibit 5.9 Ethics of High School Students
Exhibit 5.10 Younger and Older Americans' Opinions on Selected Political and Religious Issues
Exhibit 5.11 8-18 Year-Olds' Top Social Concerns


Chapter 6: Youth Marketing
Exhibit 6.1 Selected Characteristics of Teens Versus Tweens
Exhibit 6.2 Marketing Themes and Tactics that Work with Teens and Tweens