The use of CRM technology forms the crucial front-end of any e-business strategy. By examining the numbers behind the analysis of today's leading technology researchers, eMarketer's CRM Report will help you gain a feel for this expanding segment of the enterprise applications space, as your business formulates and prioritizes its own CRM and e-business strategies.

The CRM Report provides information and statistics from leading research firms, offering you a broad, numbers-based overview of the customer relationship management applications space. The report is designed for anyone who needs to transfer their company into a customer-centric organization.

Additional Information

eMarketer, the world's leading provider of internet statistics, delivers the business intelligence you need at prices you can afford. Our reports cover every aspect of e-business and the internet, combining original analysis with aggregated numbers from leading industry research sources. You’ll find valuable information and industry insight in a straightforward, easy-to-read format – you’ll never have to dig to get the vital statistics you need.

The eMarketer Methodology

The key to approaching quantitative truth – particularly when examining the internet marketplace – is to consider data from as many reputable sources as possible. No one has all the answers. But taken together, multiple sources, coupled with healthy doses of common sense and business intelligence, create a reasonably accurate picture.

Process

eMarketer's team of professional researchers and librarians aggregate all internet and e-business related data from a wide variety of sources. They evaluate, filter, index and organize the data. Then, eMarketer's analysts contextualize the data and provide concise original analysis. Finally, the comparative source data along with our own analysis, estimates, and projections is presented. As a result, each set of findings reflects the collected wisdom of numerous research firms and industry analysts. The benefits to our readers are threefold: