1. Executive Summary
1.1 Introduction
1.2 Scope and Methodology
1.3 Size and Growth of the Market
2. Introduction
2.1 History and Growth of the OTC Market
2.2 Industry Structure
2.3 Overview of the Respiratory System
2.4 Prevalence, Incidence
2.5 Risk Factors
2.6 Treatment Guidelines
3. Allergic Rhinitis Remedies
3.1 Overview
3.2 Description of Products
3.2.1 Antihistamines
3.2.2 Decongestants
3.2.3 Mast Cell Stabilizers
3.3 Rx-to-OTC Switches
3.4 Generic Participation
3.5 Market Size and Growth
3.6 Competitive Analysis
4. Sinusitis Remedies
4.1 Overview
4.2 Description of Products
4.2.1 Antihistamines
4.2.2 Decongestants
4.2.3 Combinations
4.3 Rx-to-OTC Switches
4.4 Generic Participation
4.5 Market Size and Growth
4.6 Competitive Analysis
5. Ocular Allergy Remedies
5.1 Overview
5.2 Description of Products
5.2.1 Antihistamines
5.2.2 Mast Cell Stabilizers
5.3 Rx-to-OTC Switches
5.4 Generic Participation
5.5 Market Size and Growth
5.6 Competitive Analysis
6. Asthma Products
6.1 Overview
6.2 Description of Products
6.3 Rx-to-OTC Switches
6.4 Generic Participation
6.5 Market Size and Growth
6.6 Competitive Analysis
7. Potential OTC Allergy and Asthma Products
7.1 Overview
7.2 Description of Products
7.2.1 Non-sedating Antihistamines
7.3 Potential Market Size and Growth
7.4 Potential Competitors
8. Issues and Trends Affecting the OTC Market
8.1 Consumer Issues
8.1.1 Education and Self-Medication
8.1.2 Prescription vs. Over-the-Counter Cost
8.2 Direct-to-Consumer Advertising
8.3 Distribution
8.4 Drug-Drug Interactions and Market Withdrawal
8.5 Generic Activity and Impact
8.6 Insurance and Reimbursement Issues
8.7 Legislative and Regulatory Issues
9. Total Market Size and Forecast
9.1 Overview
9.2 Total Market Size and Forecast
9.3 Potential Products and Market Forecast
9.4 Competitor Analysis
9.5 Market Analysis
10. Corporate Profiles
10.1 Aventis Pharmaceuticals
10.2 Bayer Consumer Care
10.3 Bristol-Myers Products
10.4 GlaxoSmtihKline Consumer Healthcare
10.5 McNeil Consumer Healthcare
10.6 Novartis Consumer Healthcare
10.7 Pfizer, Inc.
10.8 Pharmacia Corporation
10.9 Schering-Plough
10.10 Whitehall-Robins Healthcare
10.11 Warner-Lambert Consumer Group
Appendix: Company Names and Addresses
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