Market Definition

• Introduction
• Market Position
• Market Trends
• Table 1: The Uk Tourism Market By Value (£M And %), 1994-1998
• Table 2: The Uk Tourism Market Share As A Proportion Of Consumer Expenditure (£Bn And %), 1994-1998
• Table 3: Uk Short Break Holiday Market Share Of Tourism And Consumer Expenditure (£M And %), 1994-1998

Market Size

• The Total Market
• Market Sectors
• Table 4: The Uk Short Break Holiday Market By Value (£M And %), 1994-1998
• Table 5: The Uk Short Break Holiday Market By Volume (Million Trips, % And £), 1994-1998
• Table 6: Growth In The Uk Domestic Short Break Holiday Market By Volume And Value (£M, Million Trips, % And £), 1993-1998
• Table 7: The Uk Domestic Short Break Holiday Market By Region Of Visit (Million Trips And %), 1993-1998
• Table 8: The Uk Domestic Short Break Holiday Market By Accommodation Type By Volume And Value (Million Trips, £M And %), 1994, 1996 And 1997
• Table 9: The Uk Domestic Short Break Holiday Market By Mode Of Transport (Million Trips And %), 1994, 1996 And 1997
• Table 10: The Uk Domestic Short Break Holiday Market By Type Of Resort (£M, Million Trips And %), 1994, 1996 And 1997
• Table 11: Growth In The Uk Outbound Short Break Holiday Market By Value And Volume (£M, Million Trips, £ And %), 1994-1998
• Table 12: Growth In The Outbound Short Break Holiday Market By Volume (000 Visits), 1995-1998
• Table 13: The Uk Outbound Short Break Holiday By Quarter By Arrangement (000 Visits), 1996-1998
• Table 14: Growth In Uk Outbound Short Break Holiday Market By Mode By Volume (000), 1995-1998

Industry Background

• Introduction
• Industry Concentration
• Distribution
• Table 15: Number Of Hotel Businesses In The Uk, 1992-1997
• Table 16: Estimated Breakdown Of Uk Hotel Accommodation By Concentration (Number Of Bedrooms And %), 1997/1998
• Table 17: Market Shares Of Top Five Air-Inclusive Tour Operators By Volume (%), 1995-1998
• Table 18: Holiday Booking Procedure Used By Adults (000 Adults And %), 1997-1998
• Table 19: Domestic Short Break Holiday Market By Distribution (%), 1994, 1996 And 1997
• Table 20: Length Of Time Before The Holiday Booking Was Made (%),1996-1998

Competitor Analysis

• The Marketplace
• Leading Domestic Accommodation
• Leading Outbound Tour Operators
• Advertising And Promotion
• Table 21: Major Hotel Groups (Number Of Hotels And Bedrooms), 1998
• Table 22: Granada Group Plc- Financial Summary (£M And %), Year Ending 31st September 1994-1998
• Table 23: Whitbread Plc - Financial Summary (£M And %), Year Ending 1st March 1995-1998
• Table 24: Thistle Hotels Plc - Financial Summary (£M And %), Year Ending 31st December 1993-1997
• Table 25: Ladbroke Group Plc - Financial Summary (£Bn, £M And %), Year Ending 31st December 1993-1997
• Table 26: Stakis Plc - Financial Summary (£M And %), Year Ending 31st September 1994-1998
• Table 27: Ttg Independent Holiday Group - Financial Summary (£M And %), Year Ending 31st December 1995-1997
• Table 28: The Rank Group Plc - Financial Summary (£M And %), Year Ending 31st December 1995-1997
• Table 29: Holidaybreak Plc - Financial Summary (£M And %), Year Ending 30th September 1993-1998
• Table 30: Estimated Shares Of Outbound Package Holiday Operators (000 Trips And %), 1994-1998
• Table 31: Airtours Plc - Financial Summary (£M And %), Year Ending 30th September 1994-1998
• Table 32: Travelscene Ltd - Financial Summary (£M And %), Year Ending 30th April 1994-1998
• Table 33: Thomson Travel Group (Holdings) Ltd - Financial Summary (£M And %), Year Ending 31st December 1996 And 1997
• Table 34: Main Media Advertising Expenditure By Selected Operators In The Short Break Holiday Market (£000), 1996-1998

Strengths, Weaknesses, Opportunities And Threats (Swot)

• Strengths
• Weaknesses
• Opportunities
• Threats

Buying Behaviour

• Consumer Penetration And Repeat Purchase
• Age Profile
• Demographic Profile
• Regional Breakdown
• Seasonality Of Travel
• Table 35: Holiday Taking - Consumer Penetration And Repeat Purchase (000 Adults And %), 1995-1998
• Table 36: Weekend Hotel Breaks (1-3 Nights) In The Uk - Consumer Penetration And Repeat Purchase (000 Adults And %), 1995-1998
• Table 37: Age Profile Of Uk Adults On Domestic Short Breaks (%), 1996-1997
• Table 38: Demographic Profile Of Uk Adults On Weekend Hotel Breaks (000 Adults And %), 1998
• Table 40: Regional Profile Of Uk Adults On Weekend Hotel Breaks (000 Adults And %), 1997-1998
• Table 40: Domestic Holiday Taking - Month Of Departure (%), 1996 And 1997

Outside Suppliers To The Industry

• Introduction
• Domestic Destinations
• Outbound
• Table 41: Domestic Short Break Holiday Destinations (%), 1995-1997
• Table 42: Outbound Short Break Holiday Destinations, (Number And %), 1996-1998
• Table 43: Thomas Cook Holidays Top Ten City Breaks, 1998 And 1999

Current Issues

• Value-Added Tax
• The Millennium
• Hotel Grading
• Deregulation Of European Air Travel And Low-Cost Airlines
• Abolition Of Duty Free
• New Technology

Forecasts

• Forecasts 1999 To 2003
• Table 44: The Forecast Short Break Holiday Market By Volume (Million Trips), 1999-2003

Company Profiles

• Introduction
• Definitions
• Further Information

Further Sources

• Associations
• Periodicals
• Directories
• General Sources
• Hbi Uk Information Sources
• Government Publications
• Other Sources