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Age
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Adults (18-55)
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Lifestyle & Economics
Generation X

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The Young Adult Market: Generation X Grows Up

Packaged Facts
July 1, 2001
251 Pages - Pub ID: LA376471
 
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Abstract

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 I. EXECUTIVE SUMMARY (pp. 24 - 42)  US $500.00
 II. DEMOGRAPHIC OVERVIEW (pp. 43 - 99)  US $1,063.00
 III. SURVEY OF THE MARKET (pp. 100 - 120)  US $391.00
 IV. CONSUMER BEHAVIOR (pp. 121 - 159)  US $908.00
 V. MEDIA (pp. 160 - 180)  US $424.00
 VI. MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 181 - 197)  US $330.00
 VII. CASE STUDIES OF COMPANIES MARKETING TO YOUNG ADULTS (pp. 198 - 218)  US $410.00
 APPENDIX I: EXAMPLES OF YOUNG ADULT MARKET ADVERTISING (pp. 219 - 245)  US $48.00
 APPENDIX II: ADDRESSES OF SELECTED YOUNG ADULT MARKET RESOURCES (pp. 246 - 253)  US $78.00
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