Countries covered: Europe
Manufacturers to Emphasize Value of Products
As the healthcare environment continues to emphasize cost-containment,
manufacturers that can present market cost-benefit studies will be able to
demonstrate that their devices can improve the quality of life for patients,
create shorter recovery times, and reduce hospitals' costs. As a result, these
businesses will gain a competitive edge with end-users and a greater share of
the marketplace.
This Frost & Sullivan report provides an in-depth look at the major European
integrated hospital patient monitoring markets including: portable bedside
monitors, low-end patient monitoring systems, high-end based multi-parameter
monitors, telemetry monitor systems and stand-alone patient monitors.
This research provides detailed revenue and unit forecasts for eight European
regions and is an excellent resource for companies to take advantage of key
market opportunities.
Consolidation Beneficial for All Companies
Consolidation within the industry is expected to boost revenues and benefit
all types of companies. The large, multinational companies' acquisition of
smaller businesses gives them access to cutting-edge products and a dominant
presence in niche markets. "The creation of joint ventures and co-marketing
agreements provides the principle partners a gain of market share in niche
markets and the acquisition of proprietary technologies," states the author.
"The smaller partner gains additional geographic coverage as a result of
extensive marketing and distribution networks established by the principle
partner."
New Opportunities in Niche Markets for Portable Monitoring Equipment
The introduction of smaller, more portable monitoring devices is creating
opportunities for growth in the emerging alternative site patient monitoring
segments. "The emergence of the telemedicine sector and the introduction of
compact, portable, hand-held monitoring devices are cheaper and becoming
increasingly popular with healthcare professionals and patients alike," states
the author. "This portability gives patients more freedom of movement and
allows them to return home whilst being constantly monitored."
Manufacturers that can improve on the capabilities of these devices, and
reduce overall cost, can achieve a substantial market share in non-hospital
settings.
The European integrated hospital patient monitoring market is continually
evolving. By utilizing the information provided in this analysis, companies, will
have the resources to move ahead of the competition, not follow it.
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