Over-the-counter diagnostic tests (such as cholesterol, blood glucose, and others) are a $1 billion market in the United States-and growing at an annual rate of 10-12%. Advancing in vitro technology is making more types of tests portable, thereby creating even more opportunities for an over-the-counter sales channel.
Learn about key opportunities and challenges for the U.S. market for over-the-counter tests. Find out:
About the products your competitors are developing
How to work with major pharmacy and supermarket chains, to place your test in front of consumers
How to use the internet and other direct sales channels to reach consumers
Types of tests covered in this report:
STDs, including HIV
Infectious diseases
Blood glucose monitoring
Cholesterol and blood lipid levels
Fecal occult blood
Pregnancy testing
Urine dipstick testing
Drugs of abuse screening
The U.S. Market for Over-the-Counter Diagnostics analyzes the data, and predicts the future shape of these segments. Don't miss out on these opportunities. Learn about the prospects in this sector.
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