The Consumer Perspective of Digital Television study not only continues research begun in July 1998, but also answers new questions about digital TV. This digital TV study updates information on consumer awareness of DTV terminology, familiarity with DTV, opinions about the coming age of DTV, and buying interest. It also answers the questions of how many consumers are really interested in a digital TV and why more consumers have not bought one. In addition to digital TV, this study probes consumer awareness of Interactive TV terminology and reveals which features of this new television experience are most appealing to consumers.
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