This IDC Energy Insights report believes that the availability of interval data from smart meters and the introduction of demand response and dynamic pricing will provide more opportunities for target marketing and also more challenges in the evaluation of savings. Energy efficiency programs are not new to the utility industry. What is new is that these programs are expected to reach a larger portion of a utility's customer base than ever before. To learn how utilities are approaching the energy efficiency scale-up and to identify best practices in energy efficiency program management, IDC Energy Insights developed case studies on five organizations that manage energy efficiency programs. The result is a best-practice rubric that can be used to guide utilities in putting together the technology needed to support energy efficiency.

According to Jill Feblowitz, practice director of Business Technology at IDC Energy Insights, "Information technology to support energy efficiency is still largely based on custom or customized applications, although customer care and billing vendors have some energy efficiency functionality and certainly have energy efficiency on their road maps. Utilities will need to integrate applications that they are using to manage energy efficiency programs with CIS and ERP in order to manage and report performance on enrollment, savings, and cost-effectiveness goals."

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