This report summarizes the findings of the third wave of AMI’s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in the U.K. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009—in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
Tracking changes in buying process and buying criteria.
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