Men's Toiletries

Both men and women—those who regularly exercise and those who do not—are always looking for some way to improve their appearance. Many obsess about one specific area and billions of dollars are spent every year on pills and creams to tone abs, buttocks, and love handles. Sigma Skin, which offers traditional skincare products, launched a Body Sculpting Abdominal Skin Toning Cream in May 2009. The majority of products on the market for reducing/eliminating problem areas are individual, novel products and not part of a larger line of high-end skincare such as Sigma Skin. To add a sculpting cream to a line of skincare such as Sigma Skin could add legitimacy to its claims. Lack of consumer traffic in the high-end toiletries section, as compared to that of the checkout area of a drug store such as for products like Hydroxycut, means that the product may not find enough audience to keep it afloat.

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