Defining their own status quo

A look at the American advertising landscape shows that Boomers are virtually ignored. Mintel’s review of numerous commercials finds that, excluding financial firms and pharmaceuticals/OTC products, most companies are doing little in the way of courting Boomers. Older faces are virtually non-existent in commercials and on websites for products and services used by Boomers, including campaigns for leading restaurants, travel companies, home improvement, and clothing.

A few statistics, though, show that Boomers are a tremendously important and lucrative demographic. Some 79 million Americans are Baby Boomers, according to the U.S. Census Bureau. Additionally, Mintel’s proprietary research shows Baby Boomers have higher average household incomes ($76.5K) than all adults. Younger Boomers are driving that with an even higher average annual household income of $80.4K. They also are more likely to have children in the house, more automobiles, and more wage earners than any other demographic, showing their purchasing power.

Related Reports:
Snapshots Denmark Advertising 2009
The Affluent Consumer Market in the U.S.
Advertising Agents Industry Report - Worldwide
Advertising Agents Industry Report - Europe
Advertising and Marketing
Classifieds Ad Spending Tables Q2 2009: Automotive, Real Estate & Recruitment
Advertising Services in Australia - Industry Risk Rating Report
Advertising Agencies in the US - Industry Risk Rating Report
Media Buying Agencies in the US - Industry Risk Rating Report
Media Representative Firms in the US - Industry Risk Rating Report