Evaluating the commercial benefits of Online Social Networking
Despite applications being considered a fun activity for people on online social networks, only a moderate proportion of Irish internet users use them, according to Mintel’s research for this report (12% of NI and 20% of RoI respondents).
Perhaps consumers feel that some of the applications are too generic, and therefore ones that would appeal specifically to them, in terms of their interests etc, would be more enticing.
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