The majority of phones entering the market over the next few years will provide very different user experiences from those available today. The accelerated adoption of open operating systems has created an innovative environment unique to this market. With compelling user interfaces creating competitive advantages, the market has now shifted its focus from individual features to integrating and improving on existing capabilities to provide the best experience.
This report identifies and quantifies users’ interest in the features and capabilities of their current phones and in what they want in their next phone, while tracking the changes in these opinions over time. The report is In-Stat’s fourth annual future phone study which surveys members of In-Stat’s Technology Adoption Panel (TAP).9
The report explores a number of areas:
Current and future cellphone form factors and input preferences
Users’ interest in specific features and capabilities
Emerging technologies that will enable new features and capabilities
Market segments that are leading adoption of new features
Vendors’ progress on bringing new phones, features, and services to market