Eating out in restaurants as a leisure activity cost British consumers £13.65bn in 2008, defined as purchases of `eat-in' meals, excluding any alcohol. Spending was down 0.7% on 2007 as the `credit crunch recession' hit leisure markets, and the market is predicted to contract further during 2009.
An underlying demand for eating out is still increasing, however, and Key Note predicts the restoration of growth from 2010 onwards. Positive factors include: busier lifestyles — reduced time for cooking meals at home; and the interest in cuisine inspired by television programmes and celebrity chefs.
Restaurant meals are defined by Key Note as part of the broader catering industry, worth £35bn a year, extending to a total of £64bn if alcoholic drinks are included. It is the social trend towards eating out rather than simply drinking in public houses that has changed the market historically; but so many pubs now offer a meal service that they have grown to account for 35.2% of the market, having overtaken the quick-service (i.e. fast food) sector in this decade.
These two sectors boast major US-based players such as: McDonald's
(used by 44% of UK adults in 2009), KFC and Burger King in quick service; while major pub-restaurant operators include Mitchells & Butlers (Harvester and Toby Carvery) and Whitbread (Brewers Fayre and Beefeater). Excluding quick service, the largest chain of restaurants is Pizza Hut (700 branches,
used by 30% of adults), part of Yum! Brands Inc, which also owns KFC
(725 branches).
In contrast to these giant, global brands are successful UK companies with concepts such as Frankie & Benny's `casual diners' (The Restaurant Group), PizzaExpress (Gondola) and Loch Fyne (Greene King). The possibilities for innovation, in a UK restaurant market always open to new ideas, have been illustrated in this decade by operators such as Nando's — now with 215 Portuguese chicken-based `fast casual' branches — and Clapham House Group, developer of Gourmet Burger, The Real Greek and Tootsies
(family diners).
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