Datamonitor's Haircare - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Haircare industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
Contains an executive summary market values, and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
Includes a five-year forecast of the industry
Highlights
The Scandinavian haircare market had a total market value of $979.2 million in 2008.
Norway was the fastest growing country with a CAGR of 3.3% over the 2004-08 period.
Within the haircare industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $386.5 million in 2008.
The haircare industry in Norway is expected to lead the Scandinavian countries with a value of $435 million in 2013.
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The haircare market consists of conditioner, hair colorants, salon products, shampoo and styling agents. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
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