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IDC's Worldwide Partnering and Alliances Taxonomy, 2009

IDC
October 20, 2009
21 Pages - Pub ID: IDC2481904
 
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This IDC study defines the classification scheme, or taxonomy, used by IDC's Software Channels and Alliances Group; Infrastructure Channels and Alliances Group; Asia/Pacific Channels, Alliances, and Partnerships; and Canadian SMB and Channel Strategies groups to research and analyze the partnering activities of ICT firms around the sale and delivery of products and solutions. It includes general partnering definitions, partnering and measurement dimensions, and an explanation of why partnering/alliance taxonomies are important in describing, tracking, and measuring partnering activities. The 2009 version includes a section dedicated to emerging partner types.

"IDC's partnering taxonomy provides a useful framework for ICT vendors to review when creating or refining partnering strategies. The document in effect is a sort of dictionary of key partnering concepts," says Darren Bibby, director, Software Channels and Alliances Research, IDC.


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