While around 24m consumers eat out for a special occasion, almost 19m do so just because they feel like it and 15m eat out as a regular treat. The rise of discounting in recent months has helped eating out to remain accessible to consumers during the recession, especially families.

Although dinner and lunch continue to be the main meal occasions for which 29m consumers eat out, around 12m enjoy coffee breaks/afternoon tea out of home and 8m eat out for breakfast or brunch. Eating out for afternoon tea or coffee breaks has a strong AB/high income and female bias.

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