Over 10 million consumers identify friends and family as an important source of investment related advice. Offering existing clients free trades or extra cash to refer new clients could help boost Sharedealing provider’s revenues.
Despite the progressive decline in the cost of trading it appears that costs need to be lowered even further to encourage more people, particularly those from younger age groups, to invest in the stockmarket. The equivalent of 13 million potential investors still identify the lack of affordability as a key issue preventing them from investing in the stockmarket.
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