A more in-depth understanding of the needs of scientists who are studying protein research is of growing importance as the field continues to become more complex and funding sources become harder to obtain. Suppliers of analytical instrumentation continuously look for key insights that can help streamline marketing efforts while gaining a better understanding of their clients needs. Protein Research: Strategies for Marketing to Biologists and Chemists, is designed to help identify principal areas of investigation among protein researchers along with perceived bottlenecks, potential budgetary implications, customers perceptions of the leading providers of instrumentation, and the drivers of purchasing behavior of both chemists and biologists.
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