Every year, at every event, marketers are challenged to create a unique approach to drive booth traffic, position your leadership and increase sales. And each time you get asked the same questions:
“What was our ROI?”
“Should we do this again next year?”
“Was our sponsorship worth it?”
Knowing in advance what your customers expect and what motivates them to engage your brand’s representatives at meetings are key building blocks to the success of your event’s exhibiting strategy. By asking both your customers what entices them to engage vendors in exhibit halls and what these vendors need and expect during their exhibition will provide you with a roadmap for planning future, successful events. With this report, you will be better able to set expectations, plan, execute and measure your results.
Based upon the opinions of 1,000+ life scientists, the primary objectives of this report are as follows:
Ascertain the importance of scientific conferences for career and professional development
Identify the best scientific conferences for exhibit halls, oral presentations, poster presentations, and keynote address/plenary lectures
Rank the common ways scientists learn about scientific conferences
Determine which professional and logistical factors affect conference attendance
Assess scientists’ interest in vendor-sponsored technical training workshops
Obtain scientists’ opinion regarding the future of large, annual meetings (20,000+ attendees) and the impact of new media (e.g., online reporting/blogs, podcasts of presentations, etc.) on in-person conference attendance
Report on the parameters of the “ideal conference”
Reveal how scientists navigate an exhibit hall and select which booths to visit
Discover which factors encourage and which discourage exhibit booth visits
Evaluate the effectiveness of exhibit booth visits in influencing the purchases of life science products
Explore the types of information and promotional items scientists expect from visiting exhibit booths and how they expect to be contacted post-conference
Explain the most critical advantages exhibit halls have over other sources of information
The report also features an examination of trends in corporate exhibiting and sponsoring at scientific conferences and presents a practical guide that includes:
Vendor criteria for participating in scientific conferences
Trends in vendor attendance and exhibiting
Vendors’ objectives when exhibiting at scientific conferences
Importance of unveiling new products/technologies at scientific conferences
Factors influencing vendors’ decisions to sponsor scientific conferences
Effective ROI measures used by vendors to assess their conference participation
Best conferences for maximizing vendors’ ROI
Must attend scientific conferences for the life science industry
How scientific conference leads are generated, managed, and followed-up
How vendors select which conferences to participate in and their opinions about whether their participation helps to achieve their overall marketing goals
Insights into how new media (e.g., podcasts, Webinars, electronic kiosks, interactive television) may impact vendors’ participation in scientific conferences
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