This Key Note Market Report examines the UK consumer magazines market, which has been badly affected by cuts in consumer spending power and even more by reduced advertising budgets right across the UK. Senior executives in this industry are saying that trading conditions are the worst that they can remember. It has been especially difficult for them to deal with the suddenness of the decline in advertising since the summer of 2008, particularly since September. For the second year running (2007 and 2008), the number of consumer magazine titles has contracted.
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