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Marketing Health to Men - US

Mintel International Group Ltd.
September 1, 2009
93 Pages - Pub ID: GN2476126
 
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Countries covered: United States

Creating professional comfort

When specifically targeting men, it is necessary to consider factors that differentiate the genders and to not adopt a “one size fits all” approach. As an example, soy, which is considered to have a number of health benefits for women, has been at the core of debates when it comes to its benefits for men, with some studies suggesting that the presence of estrogen in soy affects men’s testosterone levels.

A 2008 study from Harvard University found a correlation between men with low sperm counts and a high intake of soy foods—particularly pronounced among obese males. Specifically, among men who ate the most soy, sperm counts were nearly half (41 million per milliliter of semen) that of the average sperm concentration (80-120 million per milliliter).


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