This databook provides key data and information on the personal hygiene market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.
Scope
Contains information on three categories: deodorants, soap and bath & shower products
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
Category level company and brand share as well as distribution share information for 2007 and 2008
Review of the top two companies within the personal hygiene market, including company overview, key facts and business description
Highlights
The market for personal hygiene in Eastern Europe increased at a compound annual growth rate of 4.4% between 2003 and 2008.
The soap category led the personal hygiene market in Eastern Europe, accounting for a share of 36.7%.
The leading players in the Eastern European personal hygiene market include Unilever,Henkel KGaA and Procter & Gamble Company, The
Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the personal hygiene market in Eastern European
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements
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