Australian credit card customers 2009 is an invaluable insight into the behaviour and preferences of Australian credit card holders. The report focuses on key issues including card spending, reasons for card choice and preferred providers and sales channels.
Scope
Based on Datamonitor's Australian Financial Services Survey of 2,300 adult consumers conducted in April 2009.
Survey findings related to specific providers.
Includes a detailed discussion of historical developments i n the Australian credit card market.
Includes analysis of upcoming trends and developments.
Highlights
Use of payment cards has increased strongly over the last five years, with debit cards used for lower transaction values and credit cards dominating larger transactions.
American Express, Citibank and Bankwest cardholders are especially likely to have used the company website as a source of information when choosing main card provider.
When consumers were asked to rank seven common product features in terms of the importance they would carry when choosing a new card, lower fees were overwhelmingly the most important factor.
Reasons to Purchase
Confirm what consumers look for when choosing a credit card.
Quantify the benefit of card features such as reward schemes and lower fee offers.
Better understand consumers' channel preferences when arranging a credit card.
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