Introduction

Verdict Research: UK Home Delivery & Fulfilment 2009 provides detailed analysis of the home delivery market. It includes both market and consumer data and uses a survey of nearly 2,000 customers to examine the key trends within nine retail sectors. With the home delivery market becoming increasingly competitive this report offers real insight into the opportunities and threats in the market.

Scope

• Detailed analysis of the channels within home delivery including store based, e-retail, mail order and TV shopping.
• Thorough examination of the key characteristics of home delivery shoppers including demographic profile and motivation for using home delivery.
• Analysis of nine retail sectors including clothing & footwear, electricals, food & grocery, furniture & floorcoverings and music & video.
• Overview and competitive assessment of leading logistics and fulfilment operators.

We predict that the home delivery market will decline by 2.0% in 2009. This is largely due to a substantial decline in sales through the store-based channel, with items in the electricals and furniture & floorcoverings sectors badly impacted by the recession.

Sales via the internet will overtake store-based sales as the largest component of home delivery in 2009. While sales growth is slowing, at 12.0% it will outstrip the only other home delivery channel in positive ground TV shopping.

Amazon has increased its lead over eBay, as the retailer most used for home delivery. 24.3% of home delivery shoppers mentioned it compared with 18.6% in the previous year almost four times that of eBay

Reasons to Purchase

• Understand how the home delivery customer is changing and adapt strategies to reflect this.
• Use consumer data on home delivery usage to identify which sectors offer the most growth potential.
• Identify the key issues for both retailers and operators within the home delivery market and develop strategies to overcome these challenges.

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