This IDC study on technology marketing investment and resource priorities discusses the results of IDC's seventh annual marketing benchmarks survey of the largest and most influential global technology vendors within the software, hardware, and services sectors. The analysis provides a detailed evaluation of quantitative and qualitative data, including operational key performance indicators (KPIs) that should be a part of every CMO's operational planning. It also provides an analysis of 18 staff disciplines and over 30 program spend areas by sector and essential guidance for keys to success for marketing executives during 2009-2010.
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