Mobile broadband is at a crossroads as networks and business models are strained by bandwidth demand that is unmatched by revenue generation. In this context there has been a swell of interest in utilising network resources in a more optimal way, controlling data-heavy users, differentiating further on pricing and services, and ensuring applications and services continue to function well. Traffic management and quality of service (QoS) solutions will be essential to help achieve these goals, guarantee the mobile broadband business case and optimise the end-user experience.