AMA Research have published the 10th Edition of the report “Garden Leisure Market- UK 2009-2013”. This report is an up to date and comprehensive review of the domestic garden leisure sector, which incorporates original research on this market.
Product sectors reviewed include:
Garden Furniture.
Barbeques.
Garden Leisure Accessories.
This unique report answers the need for both a quantitative and qualitative analysis of garden leisure products and represents an invaluable guide to the overall market for sales and marketing professionals involved in the garden industry. Focusing on market size and trends, product mix, supply, distribution and future prospects, the report is comprehensive, informative and will facilitate operational and strategic decision-making processes.
It is estimated that the garden leisure market was worth over £500 million at retail selling prices in 2008. The market has experienced a period of decline in recent years, following prolonged growth, as a result of numerous factors which are assessed in the report. The report also assesses the implications of these changes for suppliers, distributors and retailers.
Areas of particular interest:
Market forecasts for 2009 and medium term prospects.
Changes to the material mix within the Garden Furniture sector.
Key drivers within individual product sectors.
Review of key suppliers.
Review of key distribution channels.
Some of the companies included:
Argos, B&Q, Blooms of Bressingham, Blue Diamond Ltd, Bridgemere Garden World, British Home Stores, Cargo Home Stores, Crocus, Debenhams plc, Dobbies Garden Centres Plc, Focus, Garden & Leisure Group, Grattan plc, Habitat, Haskins Garden Centres, Hillier Nurseries, Homebase, John Lewis, Klondyke Garden Centres, Littlewoods, Notcutts Ltd, Robert Dyas Holdings Ltd, Squires, The Garden Centre Group (Wyevale), The Range, Van Hage, Wickes, Wilkinsons.
Key areas covered in the report include:
GENERAL AND FUTURE PROSPECTS
Prospects for the garden leisure market - major factors influencing future performance.
Likely developments by product and market sectors.
House building, historical trends, recent performance.
Population profile, current trends, implications for the garden leisure industry etc.
GARDEN FURNITURE
Market size by value - trends from 2003 through until 2013. Recent market performance, current situation and reasons for trends, including positive and negative factors affecting the market.
Future trends for overall garden furniture - forecast to 2013, factors influencing future prospects.
Household penetration levels of total garden furniture.
Product mix by type - tables, chairs, sets, benches, hammocks etc.
Mix by Material - wood, metal, plastic/resin - market shares, changes by material since 2005.
Seasonality of garden furniture sales - % mix of sales by month.
Key suppliers of different types of garden furniture, leading companies within the garden furniture market - market shares, positioning etc.
Distribution channels for garden leisure products - channel shares (DIY, Garden Centres, Internet, Dept. Stores, Catalogue/Mail Order etc.), major companies involved in each channel.
BARBECUES
Size of barbecue market in both volume and value terms, 2003 through to 2008 with estimates for 2009 and forecasts to 2013. Reasons for recent trends, factors affecting the recent performance of the market.
Forecasts for barbecue sales and factors influencing trends.
Household penetration of barbecues - future growth prospects.
Mix of barbecues by type - charcoal, gas - share by value, continuing growth of gas barbecues, other product trends.
Seasonality of barbecue sales - % mix by quarter.
Future prospects for the barbecue and accessories markets.
Major manufacturers/suppliers of barbecues, market shares for 2008, company information. Other suppliers involved in the manufacturing or distribution of barbecues and associated products.
Distribution channels for barbecues and major chains/companies involved in each channel.
LEISURE AND BARBECUE ACCESSORIES
Barbecue and accessory fuel market, size by value and recent trends.
Leisure accessory products including - patio heaters, chimeneas etc - changing trends, environmental issues etc.
Market size estimates for each of the above product areas 2003-2013.
Key suppliers for each of the above areas.
Additional Information
The domestic garden leisure market is currently estimated to be valued at £520 million in 2008. It experienced high levels of growth at the start of the decade, benefiting from high consumer confidence, good weather in key trading periods, and media coverage, creating interest in the garden as a living area. However, spending on garden leisure products has slowed in recent years due to a combination of factors including falling consumer confidence in the face of the poor economy and successive cold, wet spring and summer periods.
The domestic garden leisure market is currently estimated to be valued at £520 million in 2008. It experienced high levels of growth at the start of the decade, benefiting from high consumer confidence, good weather in key trading periods, and media coverage, creating interest in the garden as a living area. However, spending on garden leisure products has slowed in recent years due to a combination of factors including falling consumer confidence in the face of the poor economy and successive cold, wet spring and summer periods.
In the medium to long term, the garden leisure market is forecast to see consistent growth. It has been predicted that 2009 will have a long, hot summer and this has already seen sales boosted over the spring. The climate in the UK is expected to become warmer and dryer in the summers and milder, although wetter, in the winter in the long term. This could see the barbecue season expand and demand for garden leisure products increase.
Although the future is difficult to predict due to the market’s reliance on good weather in an unpredictable climate, we expect to see all sectors of the market grow in future years, with an estimated market value of £571 million in 2011.
Garden leisure products are increasingly sourced and manufactured abroad, particularly in the Far East and Eastern Europe, where production costs are much lower than those in the UK. This has led to low levels of manufacturing of garden leisure products in the UK. Products are distributed through 6 main channels - DIY sheds, garden centres, high street chains and department stores, catalogue and mail order retailers and hardware stores and independent DIY retailers.
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