Since 1980, AWA Alexander Watson Associates have regularly published comprehensive reports on label and product decoration markets, defining regional and application opportunities for all labeling formats. Labeling Markets: Asian Market Study & Sourcebook 2009 is the second assessment of the label market in this region published by AWA.
As the fastest-growing market for labels, the Asian market continued to drive the global growth in label volumes, but, in line with all other regional markets, exhibited the same significant slowdown in label market volume growth
The Asian label market is not a homogenous market, but is composed of markets defined by countries that show a wide range of growth rates and sophistication in labeling formats, and, within these individual markets, there are widely different performances.
As in all regions, label growth has been influenced by changing business environments, and the dynamics of the label market across Asia have been affected by these changes to varying degrees, dependent upon country, label format, and end use.
The report details trends in the Asian market by label technology, with chapters dedicated to pressure-sensitive, glue applied, sleeving, and in-mold labeling. The study focuses on product decoration and identification, with particular emphasis on face materials required for the production of labels in their various formats. The value chain tool is used to analyze the Asian label market for each label technology.
Research for this study is based on our internal database of label market information, a review of available published literature, an analysis of trade and industry statistics, and interviews with companies across the value chain, together with input from AWA industry conferences and events specific to the label and specialist converting industries.
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