Over the last several years, consumers have been faced with a changing political, economic, environmental and even social landscape. Many of these changes are prompting consumers to alter how they view their own health and vitality in the changing world around them. The evolution of today’s health consumer is revealed by looking at the health landscape which is developing as consumers are taking more responsibility for their future health and shifting their priorities to find a better balance of attitudes and behaviors.
From health infused websites to mainstreaming alternative therapies to functional health claims prominently displayed on food and beverage products, health and wellness is permeating all aspects of peoples’ lives. It is the purpose of the writers to show that health and wellness is not a temporary trend nor one to be driven down by a recession. Conversely, it is a movement continuing to be fueled by a growing understanding of the interconnectedness of all aspects of consumers’ lives on their health. In fact, consumer desire for control in an unhealthy economy has driven new interest in self-healthcare. How consumers embrace this evolving healthy movement provides the basis of this report.
The 120+ page report, Health Landscapes 2009: Motivations, Perceptions and Behaviors explores the latest trends regarding what consumers want in a healthy lifestyle and what they actually do to achieve it. This report examines their motivations, health regimes, as well as attitudes and behaviors towards healthy eating, exercise, and condition management. It considers the interrelationship of stress, energy, and sleep and the desire to simplify and find the optimal balance between the three
In light of today’s emphasis on the environment, this report also looks at how consumers perceive their role in synergizing their own health and the health of the planet. What are consumers’ motivations toward organic use; is it to promote their health or the health of the environment? Is sustainability a “sustainable” platform?
The data and commentary provided within Health Landscapes 2009: Motivations, Perceptions and Behaviors will allow the reader to understand the direction of the health and wellness movement and consumer motivations toward health, as well as provide an overview of the pathways and pitfalls in today’s health landscape. This report provides key insights to help map out what roads the market needs to take to help consumers make their journey a more balanced and healthier one.
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Multiple Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across more than one company division/location.
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