Consumers are exhibiting a higher demand for foods and beverages that provide inherent health in naturally occurring forms as well as those that contain additional health benefits from added ingredients. This strong desire presents many opportunities for packaged goods marketers to expand current categories and/or to create new ones.
Within this new report, Ingredients 2.0 - Convergence of Knowledge and Function, NMI researchers have sought to provide a clear consumer picture for marketers. That picture pulls into view consumers’ food and beverage purchase criteria; one that has undergone some changes in the last year due to turbulent economic pressures. In addition, the writers have explored consumer awareness and understanding across ingredients and health benefits and discuss that connection to usage and current market conditions.
For manufacturers and retailers of fortified and/or functional food and beverage products it will be crucial over the next few years to understand where consumers’ knowledge levels are - what do they understand; and, just as important, where are their disconnects. Opportunities for future growth are strong across certain nutrients and health benefits, but some will need strong educational efforts to maintain interest. Others appear ready to flourish on their own.
Consumers are checking labels and the list of what they look for on the label is getting longer; driven by their desire to increase some nutrients while decreasing others. For example, Ingredients 2.0 examines the growing concern over sugar and artificial sweeteners, as consumers are trying to decrease usage of both. Not to be ignored, this subject matter should have food technologists and marketers concerned for the next several years. In addition, data and commentary is provided on the avoidance of fats, carbohydrates, sodium, and allergens as well as the desire to increase nutrients such as omega 3 and probiotics.
The data and commentary provided within Ingredients 2.0 - Convergence of Knowledge and Function will allow the reader to understand the overall market for functionality and fortification as well as general consumer demand for taste, value, nutrition, and convenience. Where do these all intersect? More importantly, how can you capitalize on them? The reader will find key insights throughout as well as a synopsis in the executive summary. The market is prime for new growth opportunities, find out where, how strong, and what they are in this exciting report!
All data is U.S. only.
Single Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across one company division/location.
Multiple Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across more than one company division/location.
(0 items)
